David Benini
Hands-On, Full-Stack Marketing Leader - Go-to-Market Strategy and Execution
High-Growth AI-Powered Software/SaaS
Technical Depth in Generative AI, Identity Security, Data Analytics, Conversational AI, Chat/Voicebot Tech
Achievement Highlights
CMO/Advisor (Fractional), SureRev.ai | genAI agent for GTM strategy automation and agility
- Executing GTM strategy and tactics for 25Q1 launch of genAI agent for accelerated, aligned GTM
- Conceived and wrote foundational thought leadership white paper defining “Agile GTM”
VP Marketing, ID R&D/Mitek | genAI/convAI identity security
- Launched three AI security products that protect from fraud, deepfakes, and clones
- Drove 50% ARR increase with leveled-up product marketing, PR, field marketing, content
- Increased MQLs by 100%, SQLs by 50% with overhauled lead generation and metrics
VP Marketing, Quantifind Inc. | AI-powered risk intelligence SaaS fintech
- Built a full-stack marketing program and team from scratch as the first marketing hire
- Rebranded and launched AI data science platform for entity risk AML/KYC intelligence
VP Marketing & Product, Aware Inc. | AI-powered biometrics software/SaaS
- Led marketing and strategy from biometrics nascency through hypergrowth and mass-market adoption
- Grew $1M product to a NASDAQ-listed biometrics leader with 20X revenue growth
- Successfully launched 20+ B2B/G products with an ROI-focused team of six
Skills
- GTM strategy
- Product marketing
- Thought leadership
- Product, feature launches
- Branding, positioning, and messaging
- Content development
- Lead generation
- Organic/paid demand gen
- Website design and content
- Events strategy and planning
- PR, media/analyst relations
- Conference presentations
- Account-based marketing
- Sales/partner enablement
- Tech stack optimization
- KPI/OKR-driven performance
- Quantitative business modeling and forecasting
Talents
- Building programs and scaling teams for high-growth companies from scratch as hire #1
- Deriving key insights, strategy, and action plan from primary market reconnaissance
- Conceiving and executing impactful product launches and go-to-market campaigns
- Achieving technical command of complex products and clearly conveying their value
- Designing and optimizing high-performance ROI-focused lead generation programs
- Implementing pipeline-driven ABM and sales/partner enablement initiatives
- Leveraging a data-driven approach to assessing performance and adapting tactics
Expertise
- AI: Generative AI, Responsible AI, Conversational AI, AI Security
- Biometrics: facial recognition, keystroke dynamics, behavioral biometrics, voice verification
- Voice: biometrics, NLP, clone detection
- Fraud detection: deepfake detection, voice clones, liveness detection, document fraud, spoofing
- Data analytics: identity resolution, risk intelligence, knowledge graphs, relationship detection
- Security: identity verification, mobile authentication, PKI, KYC/AML, digital onboarding
- Blockchain: security, authentication
Verticals
- Enterprise, financial services, government, healthcare, software, telecom
- Google Analytics, Google Ads, Salesforce, WordPress, HubSpot, WorkBoard, Jira, LLMs
System and method of capturing and producing biometric-matching quality
Biometric verification of a blockchain database transaction contributor
Biometric identification and verification
Decentralized biometric identity authentication
Relationship detection within biometric match results candidates
Analysis of reflections of projected light in varying colors, brightness
Education
Master of Business Administration
Cornell University Johnson Graduate School of Management
- Innovation management, strategic marketing, new product development, quantitative analysis
- Statistics teaching assistant
Bachelor of Science, Electrical Engineering
Pennsylvania State University
- Physics-centric; 400-level coursework in lasers, optics, signal processing, semiconductors
Professional Experience
SureRev.ai, Boston
Pre-seed company bringing to market a PLG Gen AI agent to formulate an agile GTM strategy and align teams
CMO/Advisor (Fractional) July 2024 - present
- Developed go-to-market and launch plan for this company’s first major product launch
- Authored positioning strategy and messaging content for website, deck, and social media
- Serve as a voice of customer towards product modifications and feature roadmap
- Defined marketing and growth technology stack requirements and integrations
- Wrote foundational thought leadership white paper defining “Agile GTM”
ID R&D, a Mitek Company, New York (remote)
ID R&D is the AI innovation division of Mitek, a fraud detection fintech with 8000 customers. ID R&D’s leverages AI to authenticate users and detects deepfakes and clones towards securing genAI-powered applications of conversational AI.
Vice President, Marketing | March 2022 - Nov 2023
- Executed multiple product and feature launches for AI-powered fraud detection
- Launched partner sales enablement program driving ARR and customer engagement
- Implemented performance reporting that quickly revealed high-ROI opportunities
- Updated product marketing strategy and messaging to focus on customer pain points
- Doubled lead flow by ramping up content ads and nurture email campaigning cadence
- Reduced paid search cost/SQL by 20% by integrating Google Ads with conversion data
- Achieved YoY growth in MQLs and SQLs of 65% and 26% respectively in FY2023
Quantifind Inc., Palo Alto (remote)
Quantifind’s AI-powered risk intelligence and investigation platform helps governments and banks detect bad actors and risky relationships.
Vice President, Marketing | Nov 2020 - Mar 2022
- Conceived and executed strategy for a comprehensive full-funnel marketing program
- Rebranded our flagship product and implemented new product marketing strategy
- Designed and launched new website and updated tech stack; authored all messaging
- Rewrote and redesigned all marketing collateral and sales materials
- Wrote all product copy, press releases, blogs, and a foundational white paper
- Established demand gen, email campaigning, events participation, sales enablement
Aware Inc., Greater Boston
Aware (NASDAQ: AWRE) leveraged a handful of biometrics SDKs to transform a telecom silicon IP company into a biometrics industry leader with 25 SDK, API, and SaaS products, 15X revenue growth and tens of millions of end-users globally.
Vice President, Marketing & Product | 2017 - 2020
- Executed go-to-market of our most advanced product, a biometric SaaS platform
- Represented customer voice on cross-functional design teams for machine learning-based solutions, defining features, performance, workflow, and UX
- Achieved a 50%+ increase in qualified leads by building a demand generation team
- Earned a patent for security technique now used by banks with 30+ million users
Vice President, Marketing | 2013 - 2017
- Led product marketing and demand gen efforts in pursuit of growth in and beyond US public sector
- Planned and executed all global go-to-market efforts through product portfolio growth from 15 to 25, including expansion of product and demand generation content
- Achieved 100% increase in web leads in three years through digital marketing initiatives
- Granted a patent for biometrics-based key management in a blockchain system
Senior Director, Marketing | 2009 - 2013
- Led transition of marketing program following $100M divestment of primary telecom IP business
- Executed marketing efforts through growth of biometrics product portfolio from 5 to 15
- Wrote $100M+ worth in proposals including largest ever proposed and ever won
- Performed rollout of Salesforce.com and drove a 100% increase in web leads
- Formed industry relationships that catalyzed several of our largest projects
White Papers
Presentations